About the Company
Keap is a small business automation software company that helps entrepreneurs and small businesses grow and manage their customer relationships. Founded in 2001 as Infusionsoft, the company rebranded to Keap in 2019 to better reflect its mission of helping small businesses keep going, keep serving, and keep growing.
Overview of Products and Services
Keap offers a range of products and services designed to streamline and automate various aspects of running a small business. These include:
- CRM software for managing customer relationships
- Marketing automation tools for creating and sending personalized campaigns
- Sales automation features to help close deals faster
- E-commerce capabilities for online businesses
- Appointment scheduling and payment processing integrations
Key Features and Benefits
- Contact management: Easily organize and segment contacts to personalize communications.
- Marketing automation: Create and send targeted email campaigns to nurture leads and drive sales.
- Sales pipeline management: Track leads and opportunities through the sales process to close deals faster.
- E-commerce integration: Sell products and services online with seamless integration.
- Appointment scheduling: Allow customers to book appointments online without the back-and-forth emails.
- Reporting and analytics: Gain insights into customer interactions and campaign performance to optimize strategies.
Pricing and Value
Keap offers tiered pricing plans based on the features and capabilities needed by small businesses. Pricing starts at $79 per month for the Lite plan and goes up to $379 per month for the Pro plan. Each plan offers a set of features and limits on contacts and users, providing flexibility and scalability for growing businesses. Additionally, Keap offers a free trial to test out the platform before committing.
Unique Selling Propositions
- All-in-one solution: Keap combines CRM, marketing automation, sales automation, e-commerce, and appointment scheduling in one platform, eliminating the need for multiple tools.
- Small business focus: Keap is designed specifically for small businesses, making it easy to use and tailored to the unique needs of entrepreneurs.
- Personalized customer support: Keap offers personalized customer support to help businesses get the most out of the platform and grow their businesses effectively.
